On October 11th, 2025, I had the incredible opportunity to speak at IIDE—The Digital School’s “Zero to Scalable: Digital Growth Hacks for Scaling Businesses – Lessons from IIDE Indore’s Masterclass with a Digital Marketing Agency Founder.
As the founder of a digital marketing agency in Indore, I shared… covering everything from SEO services to performance marketing and AI in digital marketing.
It was more than just another marketing session — it was a room filled with energy, curiosity, and ambition. Entrepreneurs, professionals, and students all come together, not just to sit back and listen, but to really get involved, learn, and grow with each other.
As someone who’s built two businesses from scratch—TechSolvent and The Power Speak—I wanted to show up with more than just marketing theories. I brought real stories, actual systems, and frameworks that have helped brands scale in a way that actually lasts.
My Journey: From Call Center to CEO
I started with consulting and eventually built TechSolvent into one of the top digital marketing firms in Indore, offering end-to-end digital marketing services, SEO services, and performance marketing solutions.
When I talk about scaling, I’m not just spouting off what I read somewhere—I’m telling you what I’ve been through. Back in 2009, I rolled into Indore with basically just a pocketful of curiosity and a whole lot of drive. My first stop? A call center gig. It wasn’t glamorous, but honestly, that place taught me so much about patience and empathy—skills you just can’t fake when you’re talking to people all day.
After that, I jumped through all sorts of roles—Future Generali, Network18, IndiaMART, JokerWigs, Lodha Group. Every job had its own curveballs, whether I was knee-deep in sales or trying to wrangle a marketing strategy. But you know, each spot gave me something valuable—about people, about business, about actually growing instead of just talking about it.
Somewhere along the way, I realized I wanted to build something for myself. I wanted a place where marketing, storytelling, and strategy could actually come together and mean something.
That’s how TechSolvent came to life.
What started as a small digital consultancy has grown into a full-service digital marketing firm—now powered by AI automation, creative strategy, and a strong and hardworking team of 12 working out of Indore.
We’ve teamed up with over 150 brands so far, helping them build systems that actually scale. Everything from digital strategy and funnel design to performance marketing and, yep, a good bit of AI automation thrown in.
Then came The Power Speak—a platform built for connecting knowledge with real-world action. We do workshops, keynotes, and talks just like this one at IIDE. It’s all about making ideas actually happen.
The Core Idea: Scaling Is Not Luck—It’s a Process
At the IIDE masterclass, I shared one thing that really sums up my journey and my businesses:
“Scaling isn’t about luck — it’s about systems, storytelling, and choosing the right digital marketing services to support growth.”
We chatted about how businesses can actually scale smarter, not just faster, by blending AI, storytelling, and systems that set you up for real, sustainable growth.
Here’s a quick look at what we dove into during the session:
1. Mastering Meta Ads: Where Strategy Meets Smart Systems
We decoded Meta’s latest 2025 updates — where AI meets automation to simplify marketing.
Key highlights included:
- Ad Consolidation: Meta’s new smart funnel structure (TOFU → MOFU → BOFU) eliminates the need for multiple ad sets.
- WhatsApp Status Ads: Directly target audiences through WhatsApp — where engagement is highest.
- Collaboration Ads: Partnering with brands like Amazon, Blinkit, and Swiggy for trust-driven campaigns.
- Creative Flexibility: Change ad creatives instantly without restarting learning.
All in all, Meta’s not just another platform; now it is kind of turning into this clever ecosystem where AI and creative ideas team up to help you build campaigns that actually convert. Feels like a win, right?
“This is where performance marketing and social media marketing merge…”
2. Storytelling That Sells
Every brand has a story — but not every brand knows how to tell it.
I shared my 4P Storytelling Framework, which I’ve used to help over 150 brands scale with clarity and emotion:
- Problem: What challenge does your audience face?
- Process: How do you solve it differently?
- Promise: What transformation do you deliver?
- Proof: What backs your story with credibility?
People don’t line up to buy ads—they want stories, trust, and something that hits them in the feels. Brands like Zomato, CRED, and Mamaearth? They’re winning because they connect with people on an emotional level, not just a transactional one. That’s what works.
3. AI: The 24/7 Invisible Employee
AI is no longer a futuristic concept, it’s a business multiplier.
At TechSolvent, we integrate AI tools like ChatGPT, Make.com, Midjourney, Runway ML, Zoho CRM, and QuickReply.ai to:
- Discover trends and generate creative ideas.
- Write, design, and edit content efficiently.
- Automate lead capture and follow-ups.
- Analyze performance and optimize funnels.
These systems help us save up to 70% of execution time while increasing both lead quality and conversions.
AI doesn’t replace creativity; it amplifies it!
4. Funnels That Convert
Scaling isn’t about random visibility; it’s about intentional journeys.
We broke down a proven conversion funnel that consistently drives results:
- Awareness: Tell stories that stop the scroll.
- Interest: Deliver value through insights.
- Desire: Build emotional connections.
- Action: Simplify conversion touchpoints
In one example, a D2C brand we worked with doubled its revenue in 90 days using AI-driven automation and funnel optimization. Funnels help a performance marketing agency structure journeys that actually convert
5. Collaboration Over Competition
I wrapped up the session with something I honestly believe:
“The room is your network. Collaboration beats competition.”
Real growth? It doesn’t happen alone—it’s all about teaming up and sharing those wins.
When creators, entrepreneurs, and marketers join forces, they’re not just building companies. They’re creating whole ecosystems together. That’s where the real fun (and magic) happens.
What Made This Session Special
What made this session truly memorable was the interaction.
The audience didn’t just listen — they asked, questioned, and challenged.
We discussed topics like:
- How small businesses can compete with large brands.
- How to scale with limited budgets.
- What balance of marketing should be automated vs. human-driven.
These weren’t just surface-level questions—they were coming from folks who are out there, doing the hard work, running into real problems, and looking for ways to push forward. Those are honestly my favorite kinds of conversations.
At the end of the day, it’s less about where you begin and more about showing up and building, day after day. That’s what really counts.
Building the Future — One Brand at a Time
TechSolvent and The Power Speak really show what you can pull off when you mix big ideas with some solid dedication.
We’ve put together systems, taken brands global, and built a team that just loves getting creative and trying new things.
But honestly, for me, the best part is the freedom—freedom to create, to connect with people, and to keep learning every single day. That’s what really matters.
Gratitude
A big thank you to IIDE and especially Mansi for organizing such a meaningful event.
Your commitment to building the next generation of digital leaders is what this industry truly needs.
And to everyone who attended, their energy, curiosity, and openness turned this session into an unforgettable experience.
Conclusion
Scaling a brand isn’t some wild chase for that one viral moment—it’s really about being clear, staying consistent, and actually connecting with people. At the end of the day, marketing isn’t just a bunch of systems or a fancy strategy—it’s about people, feelings, and stories that really hit home.
Strategy? That’s what gives you direction. Execution? That’s how you actually grow. Systems? They’re what free you up. And stories? Stories are what make you strong.
Whether you’re working with a digital marketing consultant, exploring SEO services, or teaming up with the best digital marketing agency — scaling isn’t about hacks, it’s about clarity, consistency, and people-first strategies.
So hey, here’s to more chats, teaming up, and growing together.
